Strategi Pemasaran Pendidikan Dalam Meningkatkan Kuantitas Siswa Di MI Islamiyah Betet Ngronggot Nganjuk

Abstract

The purpose of this research is to describe educational marketing strategies, student quantity, and determination of educational marketing strategies in increasing student quantity at MI Islamiyah Betet Ngronggot Nganjuk. This type of research is descriptive research. The approach used is a qualitative approach. As for data collection, researchers used interviews, observation, documentary methods. While in data analysis, researchers use data reduction, data display, and conclusion drawing/verification methods. Meanwhile, to test the validity of the data using the Triangulation method, namely: Source triangulation, method triangulation, and time triangulation. The results of this study are (1) The education marketing strategy at MI Islamiyah Betet Ngronggot Nganjuk has been well implemented, because in marketing its education has implemented marketing from several methods that are generally used by other schools, and has developed it. (2) The quantity of new students at MI Islamiyah Betet Ngronggot Nganjuk is always increasing. (3) MI Islamiyah Betet Ngronggot Nganjuk in resolving inhibiting factors has been carried out as much as possible with some of the efforts it has made, and with the supporting factors MI Islamiyah Betet Ngronggot Nganjuk increasingly getting contibution in marketing the school is also increasingly helping to solve the problems it faces.