Employee Engagement Sebagai Strategi Meningkatkan Loyalitas Warga Sekolah
Keywords:
employee engagement, school community loyalty, educational management, organizational commitment, teacher performanceAbstract
This article discusses the concept of employee engagement as a strategy that can be implemented to increase the loyalty of school members, including educators, administrative staff, and all components of the school community. Through a systematic literature review, this article examines the definition, implementation strategies, and contribution of employee engagement to the formation of institutional loyalty in the educational context. The reviewed references consistently show that high employee engagement in schools and educational institutions is associated with stronger organizational loyalty and commitment, as well as better teacher performance. Engagement is not merely a technical, managerial concept, but rather a humanistic approach that places people at the core of the success of educational institutions. Through participatory leadership strategies, continuous professional development, meaningful recognition, transparent communication, effective HR practices, and attention to work-life balance, schools can build ecosystems that encourage the active involvement of all members. This authentic engagement ultimately leads to strong loyalty—loyalty that is not artificial or forced, but grows organically from meaningful experiences within the institution. The mediating role of engagement in the relationship between commitment and performance confirms that loyalty without engagement may not be sufficient to produce optimal performance. Schools need to ensure that loyalty-building efforts are accompanied by strategies that specifically target increasing teachers' emotional, cognitive, and behavioral engagement.
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