KONSEP KOMUNIKASI DALAM MANAJEMEN HUMAS PENDIDIKAN

Abstract

Communication is an important component in the implementation of educational organization management. The success of an organization depends greatly on the individual's ability to communicate. In implementing educational public relations management or what is commonly known as public relations, communication is the main key to achieving a goal of building public trust in education in schools.

Unclear communication goals are a problem that often arises. When the purpose of the communication is unclear, the message conveyed can be vague or misunderstood by the recipient of the message. Therefore, to realize effective and efficient communication between educational institutions and the community requires the right strategy. Starting from the implementation stage, organizing, implementation, to the evaluation stage.