Strategi Marketing Pendidikan di Era Kompetisi Terbuka

Abstract

In the current digital era, the development of internet media is rapidly bringing changes in information technology that are easily accessible to people from various circles. So this requires organizations or educational institutions to take advantage of this to achieve educational goals, one of which is by marketing educational services. The marketing strategies that can be used to market educational services are: product, price, location, promotion, people, physical evidence, educational image, digital marketing, social media.